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01 | INTRODUCTION
These guidelines describe the visual and verbal elements that represent Verika 
corporate identity. This includes our name, logo and other elements such as 
color, type and graphics. Sending a consistent and controlled message of who 
we are is essential to presenting a strong, uniﬁed image of our company. 
These guidelines reﬂect Verika´s commitment to quality, consitency and style. 
The Verika  brand, including the logo, name, colors and identifying elements, 
are valuable company assets.
Each of us is responsible for protecting the company’s interests by preventing 
unauthorized or incorrect use of the Verika name and marks.
The Brand
3
From The President
Corporate Logo
Corporate Typography
Corporate Color
Corporate Stationery
Logo Placement
Corporate Iconography
Corporate Photography
04
08
14
20
26
32
36
40
Contents
CONTENTS
Table Of
4
0
2
 
|
 
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6
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8
Aa
03 | CORPORATE TYPOGRAPHY
The Corporate Fonts and Typography
Typographic hierarchy is another form of visual hierarchy, 
a sub-hierarchy per se in an overall design project. 
Typographic hierarchy presents lettering so that the most 
important words are displayed with the most impact so users 
can scan text for key information. Typographic hierarchy 
creates contrast between elements. There are a variety of 
ways you can create a sense of hierarchy. Here are some of 
the most common techniques for Vertika.Inc layouts.
9
Aa
Helvetica Neue
ABCDEFGHIJKLNOPQRSTUVWXYZ
 
abcdefghijklnopqrstuvwxyz
 
1234567890!@£$%^&
ABCDEFGHIJKLNOPQRSTUVWXYZ
 
abcdefghijklnopqrstuvwxyz
 
1234567890!@£$%^&
Regular
Bold
BRAND 
TYPEFACE
Typography plays a crucial role in 
the design of your brand identity. 
The typography in your logo can 
be as impactful as a graphic.
The Helvetica® design is a classic that has 
stood the test of time – and changed with 
technological advances in the process. 
First announced in 1957, Helvetica was re-
released in 1983 as the Neue Helvetica® 
family, with a suite of subtle di®erences 
that made a positive impact on the design.
FONT 
OVERVIEW
03 | Corporate Typography
04 | CORPORATE COLOR
The Corporate Color Codes.
Color plays an important role in the Vertika.Inc 
corporate identity program. The colors below are 
recommendations for various media. A palette of primary 
colors has been developed, which comprise the “One 
Voice” color scheme. Consistent use of these colors 
will contribute to the cohesive and harmonious look of 
the Vertika.Inc brand identity across all relevant media. 
Check with your designer or printer when using the 
corporate colors that they will be always be consistent.
10
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21
“Sizin Lombard”
 
BRAND ICONS
Wherever possible icons should be created 
in a ﬂat icon style using Cool Grey (Pantone 
3c) paired with one other “Sizin Lombard” 
colour.
An  icon is a pictogram displayed on a screen  
or print layout in order to help the user 
navigate through the content in a easier way. 
The icon itself is a small picture or symbol 
serving as a quick, “intuitive” representation 
of a software tool, function or a data ﬁle.
Podcast
Global Filter
Calendar
Tag
Recruit
Popular
Secure Area
Audiences
REPRESENTATIONAL
Icons are graphics that 
take up a small amount of 
space and provide a quick, 
intuitive representation 
of an action, status, or 
functionality. 
Vertika
Search
Email
Audio
ACTION - ORIENTED
Icons are graphics that 
take up a small amount of 
space and provide a quick.
Previous
Next
Close Accordian
Open Accordian
Menu
Close
More
Enlarge
WAYFINDING
Icons are graphics that take 
up a small amount of space 
and provide a quick, intuitive 
representation of an action, 
status, or functionality. 
07 | Corporate Iconography
2
2
B
r
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23
25
26
27
28
29
30
31
SOCIAL
MEDIA
POSTERS
Corporate style.
32
08 | CORPORATE 
Corporate Images and Blending 
Corporate Images are responsible to transfer the values of Design.Inc to our customers or our potential customers. It is a composite psychological impression 
that continually changes with the ﬁrm’s circumstances, media coverage, performance, pronouncements, etc. Vertika.Inc use various corporate advertising 
techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.
Photography
Photography and illustrations are powerful and emotive tools that express our values just as strongly as colours and typefaces. These guidelines should help 
you think about images, but they cannot cover every decision you have to make. You need to use your judgment and discretion. In particular, avoid clipart or 
any other prefabricated images from the internet. These suggest a lack of e®ort and imagination, and can risk looking like a crude ‘cut and paste’, rather than 
careful selection. The quality of such images, like that of other illustrations, can also be hard to control.
33
08 | Corporate Photography
3
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35
Thanks
for 
watching 
done
